Contents
Foreword xv
Larry Zicklin
Preface xix
Edward L. Melnick, Praveen R. Nayyar, Michael L. Pinedo
and Sridhar Seshadri
Section I: Customer Value Focused Strategies
Alexander Rinnooy Kan
David Rogers
Ingo Walter
in the Age of the Ascendant Customer
Thomas L. Monahan III
Assembling and Managing a Portfolio of Services
Praveen R. Nayyar
Akshaya Bhargava
in Emerging Markets
Edward L. Melnick
Section II: Customer Value Focused Services
of Financial Derivatives
John O. Matthews and Cathy A. Rusinko
Going for Broke?
Andrew Hosking, Ajit Kambil and Amanda Lister
The Case of Charles Schwab
Sanjeev Dewan and Haim Mendelson
Ernest R. Battifarano
Section III: Customer Value Focused Systems
Information Technology Departments
Kevin McGilloway
Access, Cost Structure and Competition
Uday S. Karmarkar
in Financial Services Firms
Roger L.M. Dunbar and Raghu Garud
Ming Fan, Jan Stallaert, and Andrew B. Whinston
Richard C. Larson and Edieal J. Pinker
Strategies, Technologies and Operations
Michael L. Pinedo, Sridhar Seshadri and J. George Shanthikumar
John Alouisa, William Anderson, Richard Castro, Raymond Ennis,
Jeffrey Gevarter and Russell Pandolfo
Section IV: Customer Value Focused Measures of Success
A Focused Approach
Paresh D. Patel
Benchmarking Study of the US Financial Service Sector
Richard B. Chase, Aleda V. Roth and Chris Voss
Evidence from Retail Banking
Frances X. Frei and Patrick T. Harker
Wayne I. Cutler
Implicaions of the Boskin Commission Retport
Robert Solow